Advertising During the Evolving Pandemic Webinar

Presenter
Steven Millman is an award-winning researcher currently leading all research, data science, and operations initiatives across Dynata’s Global Advertising Solutions division, which provides activation and campaign measurement over the entire life cycle of a campaign. In this role, Steven is also responsible for automation, innovation, and thought leadership. Steven serves on several Boards of Advisors (including WWU’s Marketing Dept) and is a Trustee of the Advertising Research Foundation. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (now MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business along with all custom survey research, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques. Steven holds a Masters Degrees from both MIT and WWU and his son is currently a student at WWU.

Moderator
Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation.